Many times we had heard about SEO. Even you may know about it in detail. But SEO is not a small thing. It is essential to know where you should start. There must be a specific sequence of strategies that are to be implemented to complete the entire target of SEO. How to explain the USPs? What are keywords? How to be a part of organic results? Why should you know the working of a search engine? All these questions revolve around the beginning of your website.
Know Your Customer
When you run a business you need to know your customers. You have to think like a buyer of your products to understand what your customers are looking for. Your website should have an entire content dedicated to your customer’s requirements. Make sure that every part of your website speaks about your products.
Work with Keywords
When you are all set with your website you need to use some analytic tools. To optimize your website you need to add certain words that are known as keywords. When a person wants to buy something they type some words on the search engine.
For suppose you sell cupcakes. When a user will type some words related to cupcakes, the search engine will look for websites that match with cupcakes and that website will be an SEO result. These words are the keywords.
Interlinking or Backlinks
Standing in 2021, backlinking is predominant. To maintain your web traffic you need other websites to refer you. This is important to promote your brand and your website. Also, you have to refer to other brands on your website to maintain a strong business bond.
Both keywords and interlinking are the main sources of web traffic. This traffic will help you to get a rank in SEO. According to an analysis:
| Year | Web Traffic |
| 2013 | 16.2% |
| 2014 | 27.1% |
| 2015 | 35.1% |
| 2016 | 43.6% |
| 2017 | 50.3% |
| 2018 | 52.2% |
| 2019 | 53.3% |
In 2020, web traffic was even more. Now that you know your customer and how to have huge traffic some tips are there to hold these traffic:
- Optimize your website and your content.
- Add all the necessary details of your brands, including the timing, contacts details, search bar, sections of products, feedback section.
- Add photos and videos of your products with short descriptions.
- Use neutral and universal language.
- Your website should support any UI devices.
- Analyze your website position in SEO.
- Keep your website updated.
With all these factors balanced well, you are ready to explore the business world. Begin part of SEO, will help you to find your customers. Wide exposure of your business will be profitable for you. Do not waste your time to find out the right time for your business. Make 2021 your year!
Create a website for your brand and optimize it. Promote your brand for free and get successful with digital marketing. Once you know the tips and tricks, you will be unstoppable.